Rupert Murdoch’s plan to get readers to pay for online news looks doomed – a survey from Press Gazette says that “just 5% of readers will pay for online news”.

The article says that readers will pay for niche information (FT, WSJ and a couple of others), but not for general news. It’s too easy to get it from other sources.

What to do?
I’ve got a suggestion: Murdoch should push for a scheme that forces everyone to pay for his TV stations whether they watch them or not, then divert a huge chunk of their cash to his web sites, whether they visit them or not.

Nah. That’s a stupid idea. I mean, how could anyone get away with something like that?

😉